- XREAL cut the One Pro price by $50 to $599, making the premium AR glasses permanently cheaper.
- The 57-degree field-of-view headset undercuts Apple’s Vision Pro by nearly $2,900.
- XREAL is preparing Android XR glasses for release in the near future.
XREAL just made its premium headset a lot harder to ignore. The One Pro AR glasses, which launched at $649, now sit at $599 after a permanent price cut the company confirmed to 9to5Google. That $50 drop puts the most capable consumer AR glasses on the market within striking distance of Meta’s Quest line while undercutting Apple’s Vision Pro by nearly $2,900.
The move is not a sale or promotion. XREAL told 9to5Google this is the new standard pricing, available on the company’s website, Amazon, and other retailers starting immediately. The entry-level XREAL 1S remains $449, but the One Pro’s superior optics and field of view make it the device that serious users actually want.
The One Pro features a 57-degree field of view—significantly wider than most competitive AR glasses—and uses the company’s more advanced Prism optics. XREAL has pushed continual software updates to the device, improving native 3DOF tracking, reducing heat generation, and squeezing better battery life out of the hardware. The glasses connect to phones, computers, and gaming consoles to project large virtual displays in the wearer’s field of vision.
XREAL One Pro Pricing Strategy Undercuts Apple Vision Pro
XREAL’s pricing puts the One Pro at roughly one-sixth the cost of Apple’s Vision Pro, which starts at $3,499. That is not a coincidence. Apple has struggled to move units at its premium price point, with reports suggesting the company has sold far fewer headsets than projected. Meanwhile, Meta continues to dominate the VR/AR space with Quest devices priced between $300 and $500, though those headsets sacrifice optical quality and field of view compared with XREAL’s offering.
The AR market has fragmented into two camps: the high-end experience that Apple is chasing with Vision Pro, and the lightweight, smartphone-tethered approach that XREAL and competitors have pioneered. XREAL is betting that consumers want something between a full mixed-reality headset and basic video glasses. The One Pro occupies that middle ground—premium enough for enthusiasts, affordable enough to not require serious justification.
XREAL is not stopping here. The company has already teased its next major release: Android XR glasses built on Google’s new platform, expected to launch in the near future. Those glasses will likely run a full version of Android with deep Assistant integration, putting XREAL in direct competition with whatever Apple is planning for Vision Pro’s eventual successor. The $599 One Pro establishes brand recognition and user habits before that battle begins.
XREAL’s website lists the One Pro at the new $599 price.
