OpenAI’s ChatGPT now connects directly to DoorDash, Spotify, Uber Eats, Expedia, Booking.com, Zillow, Canva, Figma, Coursera, and a growing list of other platforms — meaning users can order dinner, find a hotel, book a ride, or build a website without ever leaving a chat window.
The feature, called Apps in ChatGPT, launched in preview with seven partners in October 2025 and has been steadily expanding since. As of this month, Wix launched its integration, letting users generate functional websites from a text prompt. OpenTable, PayPal, and Walmart are confirmed for later in 2026.
The mechanics are straightforward. Users connect accounts through an Apps and Connectors dashboard, granting ChatGPT access via OAuth protocols. Once linked, the integrations work two ways: explicitly, by typing an app name at the start of a prompt (“Spotify, make a playlist for my Saturday run”), or contextually, when ChatGPT detects relevant intent and surfaces a connected service automatically.
DoorDash’s integration, which went live in December 2025, lets users request a meal plan and add all the ingredients to their DoorDash cart in a single conversation. Uber Eats pulls nearby restaurants with menu items, delivery times, and price ranges — the order completes in the Uber app. Expedia and Booking.com surface flights and hotels filtered by preferences the user specifies in plain language. Final bookings still happen in the destination apps, but ChatGPT handles the entire discovery and decision layer.
800 Million Users and a New Question: How Do You Rank in a ChatGPT Conversation?
ChatGPT has 800 million weekly active users. For partner companies, that reach means a potentially massive new discovery channel for their services — one that operates upstream of their own apps, before a user even opens them. “As AI becomes the new search engine, the line between discovery and delivery is starting to blur,” noted one industry analysis of the rollout.
For restaurants, the question is no longer just how to rank on Yelp or DoorDash’s internal search, it’s how to appear in a ChatGPT conversation. OpenAI has not disclosed how partner rankings work or whether promotional placements are part of the business model.
OpenAI Is Building the Layer That Comes Before the App Store
The strategic shape of what OpenAI is building looks less like a chatbot and more like an operating layer. Apple and Google built power through app stores: they controlled distribution, took a cut of transactions, and set the rules for who could reach consumers. OpenAI is inserting ChatGPT into an earlier point in the consumer journey, the intent layer, before the app store, before the search bar.
The Apps SDK is built on the Model Context Protocol, meaning any developer can build a “chat-native” integration without waiting for direct partnership. Confirmation of OpenAI’s direction came with the appointment of Fidji Simo, former Instacart CEO, as head of OpenAI Applications — a role whose existence signals that the company is treating its consumer product as a platform business, not just an AI assistant.
The rollout is currently restricted to the U.S. and Canada; users in Europe and the UK are excluded, likely due to regulatory friction under the EU’s Digital Markets Act and UK competition rules. OpenAI has not announced a timeline for expansion into those markets. For now, every new partner announced is another surface in daily life where ChatGPT becomes the default interface, not the app that does the thing, but the conversation through which you decide to do it.